Luminus, part of the Places for People Group, has rebranded and become Chorus Homes to help reflect its focus on delivering much-needed homes across the East of England
The Cambridgeshire-based business also launched a fresh new website and is working with customers to bring forward a wider range of online services. The company’s day-to-day operations – including its management of more than 7,600 homes across the region – will remain unaffected by the change.
Nigel Finney, Managing Director at Chorus Homes, explains:
“We are incredibly passionate about the work we do within our communities as we work with our residents on improving services and building much needed new homes for the region.
It is important to us that we have a new name which reflects our desire to work together in the communities we serve. Collaboratively, we chose Chorus Homes as it embodies our ethos, it represents people coming together to create something with meaning and lasting value.
Along with the new brand, Chorus Homes staff came up with an inspiring new mission statement of ‘Working together, creating great places to live,’ which perfectly sums up what we are about and how we are delivering the Group’s placemaking agenda in the East of England”.
Chorus Homes is part of the Places for People Group, having joined the group last year. It has since expanded its offering, supporting communities, and building many new homes across Cambridgeshire and beyond.